Issue #2 - Building Your Buyer’s List (Part 1)

One of the biggest reasons I have been able to buy and seller more than 1,650 properties. When it comes to wholesaling having a robust buyers list gives you options. First, it gives you confidence when negotiating and making offers to sellers. Second, when you have multiple buyers it means you as the wholesaler get to set the pricing rather than your buyer setting it for you.

This issue tackles what it takes to begin building a fantastic buyers list. In next week’s issue we will share what to do with the buyers list once you have it.

1. Why Your Buyer’s List is the Backbone of Wholesaling

In wholesaling, your buyer’s list is your lifeline. Cash buyers—investors who can close quickly with cash—are the key to turning contracts into profits. Without a solid list, even the best deals can sit unsold, costing you time and money. A strong buyer’s list lets you move properties fast, build credibility, and maximize assignment fees. This issue kicks off a two-part guide to building a buyer’s list that works. By the end, you’ll have practical steps to start finding cash buyers today. Ready? Let’s dive in.

Action: Write down one reason why a strong buyer’s list matters to your wholesaling goals.

2. Understanding Cash Buyers: Who They Are and What They Want

Cash buyers are typically fix-and-flip investors, landlords, or hedge funds looking for discounted properties. They prioritize deals with a low purchase price, high after-repair value (ARV), and reasonable repair costs. They also value speed and reliability. Common mistakes? Pitching overpriced deals or wasting their time with incomplete info. To win buyers over, learn their preferences: Do they want single-family homes or multi-family? Urban or suburban? Ask questions to understand their goals.

Action: Research one type of cash buyer (e.g., flippers) and list three things they look for in a deal.

3. Step-by-Step Strategies to Find Cash Buyers

Finding cash buyers requires hustle and strategy. Here are proven methods:

• Local Networking: Attend Real Estate Investor Association (REIA) meetings or local meetups. Introduce yourself as a wholesaler and offer value (e.g., “I find discounted properties for investors”). Bring business cards and follow up.

• Online Lead Generation: Join BiggerPockets or local real estate forums. Search county records for recent cash purchases and contact owners. Use Facebook groups to connect with investors in your area.

• Driving for Dollars: Drive neighborhoods to spot properties under renovation. Look for signs of flippers (dumpsters, contractor vans). Politely approach owners or workers to pitch your services.

• Bandit Signs and Direct Mail: Place signs saying “We Buy Houses Cash!” in high-traffic areas. Send mailers to landlords or recent cash buyers. Keep messaging clear and professional.

• Professionals: Build relationships with real estate agents or title companies who work with investors.

Action: Pick one strategy (e.g., attend an REIA meeting) and commit to trying it this week.

4. Qualifying Your Buyers: Building a Quality List

Not all buyers are equal. Qualify them to avoid wasting time. Ask: What’s their budget? What property types do they prefer (e.g., single-family, fixer-uppers)? How fast can they close? Categorize buyers into A-list (fast, reliable closers) and B-list (slower or pickier). Use a simple CRM like Pipedrive or a Google Sheet to track names, contact info, preferences, and notes. For example, note if a buyer only wants properties under $100,000 with at least 20% ARV margin. Regularly update your list to keep it fresh.

Action: Create a basic spreadsheet with columns for Name, Contact, Budget, Property Type, and Notes. Add one buyer this week.

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Next Issue: We’ll cover marketing deals to your buyers, closing tips, tools, and your action plan to supercharge building your buyer’s list.